Smartphone Notifications in Context: a Case Study on Receptivity by the
Example of an Advertising Service
Late-Breaking Works: Interaction in Specific Domains
/
Westermann, Tilo
/
Wechsung, Ina
/
Möller, Sebastian
Extended Abstracts of the ACM CHI'16 Conference on Human Factors in
Computing Systems
2016-05-07
v.2
p.2355-2361
© Copyright 2016 ACM
Summary: Notifications on smartphones are ubiquitous; they are providing a broad
range of information, from rather technical (e.g. app updates) to interpersonal
(e.g. a message from a friend). The disruptive nature poses the challenge of
finding opportune moments for delivery of notifications, and receptivity to
notifications depends on various factors that include perceived urgency and
time of delivery. This paper presents a case study with 126,000 participants
investigating the effect of the factor time on receptivity to notifications on
smartphones in the context of an advertising service. Results show significant
differences for weekdays and time of day regarding response times and number of
notification-triggered application launches. We conclude with a discussion on
the key findings and propose design implications for push notification
campaigns.