What is Your Organization 'Like'?: A Study of Liking Activity in the
Enterprise
Workplace Social Performance
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Guy, Ido
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Ronen, Inbal
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Zwerdling, Naama
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Zuyev-Grabovitch, Irena
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Jacovi, Michal
Proceedings of the ACM CHI'16 Conference on Human Factors in Computing
Systems
2016-05-07
v.1
p.3025-3037
© Copyright 2016 ACM
Summary: The 'like' button, introduced by Facebook several years ago, has become one
of the most prominent icons of social media. Similarly to other popular social
media features on the web, enterprises have also recently adopted it. In this
paper, we present a first comprehensive study of liking activity in the
enterprise. We studied the logs of an enterprise social media platform within a
large global organization along a period of seven months, in which 393,720
'likes' were performed. In addition, we conducted a survey of 571 users of the
platform's 'like' button. Our evaluation combines quantitative and qualitative
analysis to inspect what employees like, why they use the 'like' button, and to
whom they give their 'likes'.