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GenomiX: A Novel Interaction Tool for Self-Exploration of Personal Genomic Data Personal informatic Dear Data / Shaer, Orit / Nov, Oded / Okerlund, Johanna / Balestra, Martina / Stowell, Elizabeth / Westendorf, Lauren / Pollalis, Christina / Davis, Jasmine / Westort, Liliana / Ball, Madeleine Proceedings of the ACM CHI'16 Conference on Human Factors in Computing Systems 2016-05-07 v.1 p.661-672
ACM Digital Library Link
Summary: The increase in the availability of personal genomic data to lay consumers using online services poses a challenge to HCI researchers: such data are complex and sensitive, involve multiple dimensions of uncertainty, and can have substantial implications for individuals' well-being. Personal genomic data are also unique because unlike other personal data, which constantly change, genomic data are largely stable during a person's lifetime; it is their interpretation and implications that change over time as new medical research exposes relationships between genes and health. In this paper, we present a novel tool for self exploration of personal genomic data. To evaluate the usability and utility of the tool, we conducted the first study of a genome interpretation tool to date, in which users used their own personal genomic data. We conclude by offering design implications for the development of interactive personal genomic reports.

The Effect of Exposure to Social Annotation on Online Informed Consent Beliefs and Behavior Ethics and Policy / Balestra, Martina / Shaer, Orit / Okerlund, Johanna / Ball, Madeleine / Nov, Oded Proceedings of ACM CSCW 2016 Conference on Computer-Supported Cooperative Work and Social Computing 2016-02-27 v.1 p.900-912
ACM Digital Library Link
Summary: In this study we explore the impact of exposure to social annotation, embedded in online consent forms, on individuals' beliefs and decisions in the context of informed consent. In this controlled between-subjects experiment, participants were presented with an online consent form for a personal genomics study. Individuals were randomly assigned to either a social annotation condition that exposed them to previous users' comments on-screen, or to a traditional consent form without social input. We compared participants' perceptions about their consent decision, their trust in the organization seeking the consent, and their actual consent across conditions. While no significant difference was observed between actual consent rates, we found that on average individuals exposed to social annotation felt that their decision was more informed, and furthermore, that the effect of the exposure to social annotation was stronger among users characterized by relatively lower levels of prior privacy preserving behaviors.

Asymmetric Recommendations: The Interacting Effects of Social Ratings? Direction and Strength on Users' Ratings Short Papers / Nov, Oded / Arazy, Ofer Proceedings of the 2015 ACM Conference on Recommender Systems 2015-09-16 p.249-252
ACM Digital Library Link
Summary: In social recommendation systems, users often publicly rate objects such as photos, news articles or consumer products. When they appear in aggregate, these ratings carry social signals such as the direction and strength of the raters' average opinion about the product. Using a controlled experiment we manipulated two central social signals -- the direction and strength of social ratings of five popular consumer products -- and examined their interacting effects on users' ratings. The results show an asymmetric user behavior, where the direction of perceived social rating has a negative effect on users' ratings if the direction of perceived social rating is negative, but no effect if the direction is positive. The strength of perceived social ratings did not have a significant effect on users' ratings. The findings highlight the potential for cascading adverse effects of small number of negative user ratings on subsequent users' opinions.

Influencing Retirement Saving Behavior with Expert Advice and Social Comparison as Persuasive Techniques Empowering Communities / Gunaratne, Junius / Nov, Oded Proceedings of the 2015 International Conference on Persuasive Technology 2015-06-03 p.205-216
Keywords: Retirement saving; Social comparison; Behavior change; Persuasive technology; Financial literacy
Link to Digital Content at Springer
Summary: Numerous online communities and e-commerce sites provide users with crowd-based recommendations to influence decision making about products. Similarly, automated recommender systems often use social advice or curated knowledge provided by experts to give customers personalized product recommendations. Little, however, is known about the relative strengths of these approaches in repeated-decision scenarios. We used social comparison and an expert recommendation to examine the relative effectiveness of these methods of persuasion for users making repeated retirement saving decisions. We exposed 314 performance-incentivized experiment participants to a retirement saving simulator where they made 34 yearly asset allocation decisions in one of three user interface conditions. The gap between participants' retirement goal and actual savings was smallest in the expert advice condition and significantly better than the social comparison condition. Both conditions were significantly better than the control condition. In non-control conditions, users adjusted their behavior and achieved their saving goal more effectively.

Informing and Improving Retirement Saving Performance using Behavioral Economics Theory-driven User Interfaces The Value of Things / Gunaratne, Junius / Nov, Oded Proceedings of the ACM CHI'15 Conference on Human Factors in Computing Systems 2015-04-18 v.1 p.917-920
ACM Digital Library Link
Summary: Can human-computer interaction help people make informed and effective decisions about their retirement savings? We applied the behavioral economic theories of endowment effect and loss aversion to the design of novel retirement saving user interfaces. To examine effectiveness, we conducted an experiment in which 487 participants were exposed to one of three experimental user interface designs of a retirement saving simulator, representing endowment effect, loss aversion and control. Users made 34 yearly asset allocation decisions. We found that designs informed by the endowment effect and loss aversion theories and which communicated to savers the long-term implications of their asset allocation choices, led users to adjust their behavior, make larger and more frequent asset allocation changes, and achieve their saving goals more effectively.

How Deceptive are Deceptive Visualizations?: An Empirical Analysis of Common Distortion Techniques Storytelling in InfoVis / Pandey, Anshul Vikram / Rall, Katharina / Satterthwaite, Margaret L. / Nov, Oded / Bertini, Enrico Proceedings of the ACM CHI'15 Conference on Human Factors in Computing Systems 2015-04-18 v.1 p.1469-1478
ACM Digital Library Link
Summary: In this paper, we present an empirical analysis of deceptive visualizations. We start with an in-depth analysis of what deception means in the context of data visualization, and categorize deceptive visualizations based on the type of deception they lead to. We identify popular distortion techniques and the type of visualizations those distortions can be applied to, and formalize why deception occurs with those distortions. We create four deceptive visualizations using the selected distortion techniques, and run a crowdsourced user study to identify the deceptiveness of those visualizations. We then present the findings of our study and show how deceptive each of these visual distortion techniques are, and for what kind of questions the misinterpretation occurs. We also analyze individual differences among participants and present the effect of some of those variables on participants' responses. This paper presents a first step in empirically studying deceptive visualizations, and will pave the way for more research in this direction.

Functional Roles and Career Paths in Wikipedia Wikipedia: Structure & Function / Arazy, Ofer / Ortega, Felipe / Nov, Oded / Yeo, Lisa / Balila, Adam Proceedings of ACM CSCW 2015 Conference on Computer-Supported Cooperative Work and Social Computing 2015-02-28 v.1 p.1092-1105
ACM Digital Library Link
Summary: An understanding of participation dynamics within online production communities requires an examination of the roles assumed by participants. Recent studies have established that the organizational structure of such communities is not flat; rather, participants can take on a variety of well-defined functional roles. What is the nature of functional roles? How have they evolved? And how do participants assume these functions? Prior studies focused primarily on participants' activities, rather than functional roles. Further, extant conceptualizations of role transitions in production communities, such as the Reader to Leader framework, emphasize a single dimension: organizational power, overlooking distinctions between functions. In contrast, in this paper we empirically study the nature and structure of functional roles within Wikipedia, seeking to validate existing theoretical frameworks. The analysis sheds new light on the nature of functional roles, revealing the intricate "career paths" resulting from participants' role transitions.

HCI for personal genomics Features / Shaer, Orit / Nov, Oded interactions 2014-09 v.21 n.5 p.32-37
ACM Digital Library Link

Personalizing behavior change technologies Workshop summaries / Hsieh, Gary / Munson, Sean A. / Kaptein, Maurits C. / Oinas-Kukkonen, Harri / Nov, Oded Proceedings of ACM CHI 2014 Conference on Human Factors in Computing Systems 2014-04-26 v.2 p.107-110
ACM Digital Library Link
Summary: The Personalization in Behavior Change Technologies workshop will focus on how to design, build and study persuasive technologies to adapt to meet the individualized needs of target users. The goal of this workshop is to connect the diverse group of behavior change researchers and practitioners interested in personalization to share their experiences, ideas, and discuss how to move the field forward. We will identify the key challenges in this area and brainstorm solutions to tackle these issues. Discussion and ideas generated from this workshop will be archived online to be available to the larger research community. This workshop ties into a number of special interests for the CHI community, including health, sustainability, intelligent user interfaces, serious games, and persuasive technology.

Understanding information practices of interactive personal genomics users Works-in-progress / Shaer, Orit / Nov, Oded / West, Anne / Eastman, Diana Proceedings of ACM CHI 2014 Conference on Human Factors in Computing Systems 2014-04-26 v.2 p.2455-2460
ACM Digital Library Link
Summary: The dramatic growth in the availability of personal genomic data to non-experts, and the use of digital media for delivering personal genomic information, raise important HCI questions. We seek to advance the theory and practice of HCI by investigating fundamental issues concerning non-expert interaction with complex scientific information. Specifically, we explore how people use interactive tools to engage with their personal genomic information. We present findings from a study of 63 early adopters of personal genomics, which highlight users' motivations, information practices, and needs.

Motivation-Targeted Personalized UI Design: A Novel Approach to Enhancing Citizen Science Participation / Nov, Oded / Arazy, Ofer / Lotts, Kelly / Naberhaus, Thomas Proceedings of the 13th European Conference on Computer-Supported Cooperative Work 2013-09-21 p.287-297
Link to Digital Content at Springer
Summary: We report a preliminary exploration of the effectiveness of motivation-targeted UI design -- a novel personalized approach to enhance online participation. The empirical setting was Butterflies and Moths of North America (BAMONA), a large-scale citizen science project. Using a combination of design intervention and classification of users based on their collective identification motivation, we show that stating the community's mission on its website increases the likelihood of contribution among those who strongly identify with the project, but decreases likelihood of contribution among those with weak identification with the project. The findings contribute to theory and practice of social systems design by demonstrating how motivation-targeted design that can enhance online participation.

Exploring personality-targeted UI design in online social participation systems Papers: evaluation methods 1 / Nov, Oded / Arazy, Ofer / López, Claudia / Brusilovsky, Peter Proceedings of ACM CHI 2013 Conference on Human Factors in Computing Systems 2013-04-27 v.1 p.361-370
ACM Digital Library Link
Summary: We present a theoretical foundation and empirical findings demonstrating the effectiveness of personality-targeted design. Much like a medical treatment applied to a person based on his specific genetic profile, we argue that theory-driven, personality-targeted UI design can be more effective than design applied to the entire population. The empirical exploration focused on two settings, two populations and two personality traits: Study 1 shows that users' extraversion level moderates the relationship between the UI cue of audience size and users' contribution. Study 2 demonstrates that the effectiveness of social anchors in encouraging online contributions depends on users' level of emotional stability. Taken together, the findings demonstrate the potential and robustness of the interactionist approach to UI design. The findings contribute to the HCI community, and in particular to designers of social systems, by providing guidelines to targeted design that can increase online participation.

Personality-targeted design: theory, experimental procedure, and preliminary results Social media analysis and interventions / Nov, Oded / Arazy, Ofer Proceedings of ACM CSCW'13 Conference on Computer-Supported Cooperative Work 2013-02-23 v.1 p.977-984
ACM Digital Library Link
Summary: We introduce a framework for personality-targeted design. Much like a medical treatment applied to a person based on his specific genetic profile, we make the case for theory-driven personalized UI design, and argue that it can be more effective than design applied equally to the entire population. In particular, we show that users' conscientiousness levels determine their reactions to UI indicators of critical mass. We created a simulated social recommender system in which participants answer a short personality questionnaire and are subsequently presented with a picture of a pet that purports to be the "best match" for their personality. We then manipulated the UI by providing indicators of the existence and the lack of critical mass. We tested whether the interaction between personality and UI design affects users' participation. The findings validate our hypothesis, showing that manipulation of the critical mass indicators affect high-conscientiousness and low-conscientiousness participants in opposite directions.

Technology-mediated contributions: editing behaviors among new Wikipedians Scaling our everest: Wikipedia studies I / Antin, Judd / Cheshire, Coye / Nov, Oded Proceedings of ACM CSCW'12 Conference on Computer-Supported Cooperative Work 2012-02-11 v.1 p.373-382
ACM Digital Library Link
Summary: The power-law distribution of participation characterizes a wide variety of technology-mediated social participation (TMSP) systems, and Wikipedia is no exception. A minority of active contributors does most of the work. While the existence of a core of highly active contributors is well documented, how those individuals came to be so active is less well understood. In this study we extend prior research on TMSP and Wikipedia by examining in detail the characteristics of the revisions that new contributors make. In particular we focus on new users who maintain a minimum level of sustained activity during their first six months. We use content analysis of individual revisions as well as other quantitative techniques to examine three research questions regarding the effect of early diversification of activity, nature vs. nurture, and associations with later administrative and organizational activity. We present analyses that address each of these questions, and conclude with implications for our understanding of the progression of participation on Wikipedia and other TMSP systems.

Gender differences in Wikipedia editing Understanding Wikipedia / Antin, Judd / Yee, Raymond / Cheshire, Coye / Nov, Oded Proceedings of the 2011 International Symposium on Wikis and Open Collaboration 2011-10-03 p.11-14
ACM Digital Library Link
Summary: As Wikipedia has become an indispensable source of online information, concerns about who writes, edits, and maintains it have come to the forefront. In particular, the 2010 UNU-MERIT survey found evidence of a significant gender skew: fewer than 13% of Wikipedia contributors are women. However, the number of contributors is just one way to examine gender differences in contribution. In this paper we take a more fine-grained perspective by examining how much and what types of Wiki-work men and women tend to do. First, we find that the so-called "Gender Gap" in number of editors may not be as wide as prior studies have suggested. Second, although more than 80% of editors in our sample were men, among the bottom 75% of editors by activity-level, we find that men and women made similar numbers of revisions. However, among the most active Wikipedians men tended to make many more revisions than women. Finally, we find that the most active women in our sample tended to make larger revisions than the most active men. We conclude by discussing directions for future research.

Environmental jolts: impact of exogenous factors on online community participation Interactive presentations / Johri, Aditya / Nov, Oded / Mitra, Raktim Proceedings of ACM CSCW'11 Conference on Computer-Supported Cooperative Work 2011-03-19 p.649-652
ACM Digital Library Link
Summary: Few studies of online communities take exogenous factors into account while explaining community participation. We present preliminary results from a study investigating the impact of steward companies' actions on online community participation. We identified two events: (1) open sourcing of Java by Sun and (2) acquisition of Sun (and consequently of Java) by Oracle, and examined participation in their developer online communities. We found significant change in participation levels around each event with both significant increases and decreases. We conjecture that participation increased if the action was perceived as supportive by developers (e.g. Sun's open sourcing of Java) whereas it decreased if the action was perceived as detrimental by developers (e.g. Oracle's acquisition of Sun).

Dusting for science: motivation and participation of digital citizen science volunteers Social Inclusion / Nov, Oded / Arazy, Ofer / Anderson, David Proceedings of the 2011 iConference 2011-02-08 p.68-74
Best Paper Award
ACM Digital Library Link
Summary: Digital citizen science offers a low-cost way to strengthen the scientific infrastructure, and engage members of the public in science. It is based on two pillars: (1) a technological pillar, which involves developing computer systems to manage large amounts of distributed resources, and (2) a motivational pillar, which involves attracting and retaining volunteers who would contribute their skills, time, and effort to a scientific cause. While the technological dimension has been widely studied, the motivational dimension received little attention to date. To address this gap, we surveyed volunteers at Stardust@home a digital citizen science project, in which volunteers classify online images from NASA's Stardust spacecraft. We found that collective and intrinsic motivations are the most salient motivational factors, whereas reward motives seem to be less relevant. We also found that intrinsic and norm-oriented motives are most strongly associated with participation intentions, which were, in turn, found to be associated with participation effort. Implications for research and practice are discussed.

"Cool" or "monster"?: company takeovers and their effect on open source community participation Information Management / Johri, Aditya / Nov, Oded / Mitra, Raktim Proceedings of the 2011 iConference 2011-02-08 p.327-331
ACM Digital Library Link
Summary: In this study, we investigate the effect of takeover announcements made by open-source software (OSS) steward firms, on participation in an OSS newcomers' online community. We examine a MySQL newcomer forum before and after two takeover announcements -- the January 2008 announcement of MySQL's takeover by Sun Microsystems, and the April 2009 announcement of Sun's takeover by Oracle. We find that the impact on participation depends on how the acquiring company is perceived. The announcement of an acquisition by a company perceived as hostile had a negative effect on participation, whereas announcement of acquisition by a more friendly company was found to have no effect on participation. These changes in participation occurred without any accompanying change in the product itself, or its licensing. This work provides the evidence of the effect of external events on online participation.

Volunteer computing: a model of the factors determining contribution to community-based scientific research Full papers / Nov, Oded / Anderson, David / Arazy, Ofer Proceedings of the 2010 International Conference on the World Wide Web 2010-04-26 v.1 p.741-750
Keywords: boinc, citizen science, crowdsourcing, motivations, online communities, seti@home, volunteer computing
ACM Digital Library Link
Summary: Volunteer computing is a powerful way to harness distributed resources to perform large-scale tasks, similarly to other types of community-based initiatives. Volunteer computing is based on two pillars: the first is computational -- allocating and managing large computing tasks; the second is participative -- making large numbers of individuals volunteer their computer resources to a project. While the computational aspects of volunteer computing received much research attention, the participative aspect remains largely unexplored. In this study we aim to address this gap: by drawing on social psychology and online communities research, we develop and test a three-dimensional model of the factors determining volunteer computing users' contribution. We investigate one of the largest volunteer computing projects -- SETI@home -- by linking survey data about contributors' motivations to their activity logs. Our findings highlight the differences between volunteer computing and other forms of community-based projects, and reveal the intricate relationship between individual motivations, social affiliation, tenure in the project, and resource contribution. Implications for research and practice are discussed.

Determinants of wikipedia quality: the roles of global and local contribution inequality Participating online / Arazy, Ofer / Nov, Oded Proceedings of ACM CSCW'10 Conference on Computer-Supported Cooperative Work 2010-02-06 p.233-236
Keywords: contribution inequality, coordination, global inequality, information quality, local inequality, wikipedia
ACM Digital Library Link
Summary: The success of Wikipedia and the relative high quality of its articles seem to contradict conventional wisdom. Recent studies have begun shedding light on the processes contributing to Wikipedia's success, highlighting the role of coordination and contribution inequality. In this study, we expand on these works in two ways. First, we make a distinction between global (Wikipedia-wide) and local (article-specific) inequality and investigate both constructs. Second, we explore both direct and indirect effects of these inequalities, exposing the intricate relationships between global inequality, local inequality, coordination, and article quality. We tested our hypotheses on a sample of a Wikipedia articles using structural equation modeling and found that global inequality exerts significant positive impact on article quality, while the effect of local inequality is indirect and is mediated by coordination.

Social computing privacy concerns: antecedents and effects Privacy and trust / Nov, Oded / Wattal, Sunil Proceedings of ACM CHI 2009 Conference on Human Factors in Computing Systems 2009-04-04 v.1 p.333-336
Keywords: Flickr, photo sharing, privacy concerns, social computing, trust
ACM Digital Library Link
Summary: Social computing systems are increasingly a part of people's social environment. Inherent to such communities is the collection and sharing of personal information, which in turn may raise concerns about privacy. In this study, we extend prior research on internet privacy to address questions about antecedents of privacy concerns in social computing communities, as well as the impact of privacy concerns in such communities. The results indicate that users' trust in other community members, and the community's information sharing norms have a negative impact on community-specific privacy concerns. We also find that community-specific privacy concerns not only lead users to adopt more restrictive information sharing settings, but also reduce the amount of information they share with the community. In addition, we find that information sharing is impacted by network centrality and the tenure of the user in the community. Implications of the study for research and practice are discussed.

Measuring the premium on common knowledge in computer-mediated coordination problems / Nov, Oded / Rafaeli, Sheizaf Computers in Human Behavior 2009-01 v.25 n.1 p.171-174
Keywords: Common knowledge
Keywords: Coordination
Keywords: Communication
Keywords: Knowledge management
Keywords: Email
Link to Article at sciencedirect
Summary: Common knowledge, whereby everybody knows something, and everybody knows that everybody knows it, and so on ad infinitum, is claimed to be central to coordination in organizations. However, this claim has so far not received empirical support, as a method to empirically compare common knowledge with other forms of knowledge has not been available. In this article, we present a novel method through which we empirically estimate the common knowledge premium -- the level of users' preference of common knowledge over "knowledge by all" (where everybody knows something, but not necessarily everybody knows that everybody knows it). Using the method we show that a "premium" of common knowledge over "knowledge by all" does exist consistently, across populations and measuring variations. The findings provide empirical support for the centrality of common knowledge. Implications of the study are discussed.

Open source content contributors' response to free-riding: The effect of personality and context / Nov, Oded / Kuk, George Computers in Human Behavior 2008-09-17 v.24 n.6 p.2848-2861
Keywords: Open source content
Keywords: Wikipedia
Keywords: Justice
Keywords: Personality
Keywords: Fairness
Keywords: Motivation
Link to Article at sciencedirect
Summary: We address concerns about the sustainability of the open source content model by examining the effect of external appropriation, whereby the product of open source contributors' efforts is monetized by a party that did not contribute to the project, on intended effort withdrawal (reduction in contribution level). We examine both the personality of contributors and their contextual motivations to contribute, using a scenario-based survey of Wikipedia contributors. The findings suggest that perceived justice of the open source license terms, and intrinsic motivations are both negatively related with effort withdrawal intentions. Moreover, we find that the effect of the fairness personality trait on effort withdrawal is stronger for individuals who are low in perceived justice and weaker for individuals high in justice. The findings of factors predicting effort withdrawal contribute to the open source literature, which tends to focus on contribution and motivations, but not on what impacts changes in individual contribution levels.

Exploring motivations for contributing to open source initiatives: The roles of contribution context and personal values / Oreg, Shaul / Nov, Oded Computers in Human Behavior 2008-09 v.24 n.5 p.2055-2073
Keywords: Personal values
Keywords: Motivations
Keywords: Open source
Keywords: Wikipedia
Link to Article at sciencedirect
Summary: We explore contextual and dispositional correlates of the motivation to contribute to open source initiatives. We examine how the context of the open source project, and the personal values of contributors, are related to the types of motivations for contributing. A web-based survey was administered to 300 contributors in two prominent open source contexts: software and content. As hypothesized, software contributors placed a greater emphasis on reputation-gaining and self-development motivations, compared with content contributors, who placed a greater emphasis on altruistic motives. Furthermore, the hypothesized relationships were found between contributors' personal values and their motivations for contributing.

What drives content tagging: the case of photos on Flickr Search / Nov, Oded / Naaman, Mor / Ye, Chen Proceedings of ACM CHI 2008 Conference on Human Factors in Computing Systems 2008-04-05 v.1 p.1097-1100
ACM Digital Library Link
Summary: We examine tagging behavior on Flickr, a public photo-sharing website. We build on previous qualitative research that exposed a taxonomy of tagging motivations, as well as on social presence research. The motivation taxonomy suggests that motivations for tagging are tied to the intended target audience of the tags -- the users themselves, family and friends, or the general public. Using multiple data sources, including a survey and independent system data, we examine which motivations are associated with tagging level, and estimate the magnitude of their contribution. We find that the levels of the Self and Public motivations, together with social presence indicators, are positively correlated with tagging level; Family & Friends motivations are not significantly correlated with tagging. The findings and the use of survey method carry implications for designers of tagging and other social systems on the web.
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