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Proceedings of the 2010 AIS SIGHCI Workshop on HCI Research in MIS

Fullname:Proceedings of the 9th Annual Workshop on HCI Research in MIS
Editors:Dezhi Wu; Horst Treiblmaier; Hock Chuan; Xiaowen Fang; Richard Johnson
Location:St. Louis, Missouri
Standard No:hcibib: SIGHCI10
Links:Workshop Proceedings | Workshop Program
  1. 1: User and Media
  2. 2: Trust and Security
  3. 3: IT Environment
  4. Panel
  5. 4: Users and Interactivity
  6. Posters

1: User and Media

Understanding Gender Differences in Media Perceptions: A Comparison of 2D versus 3D Media BIBAFull-Text 10
  Fiona Fui-Hoon Nah; David DeWester; Brenda Eschenbrenner
We examine gender differences in 2D versus 3D media perceptions. Using the Hunter-Gatherer Theory of Spatial Gender Differences and Jung's Theory of Psychological Types, we hypothesize differences in men's and women's perceptions of skill, challenge, telepresence, and satisfaction with online experiences in 2D versus 3D media interaction. The findings suggest that even though women perceive lower skill levels and greater challenges in using 2D and 3D media than men, women's sense of telepresence is higher than men in both 2D and 3D media. Women are also more satisfied with their interaction in 2D and 3D media than men.
Media Synchronicity and Stress in Online Interview Settings BIBAFull-Text 5
  Gabriel Giordano; Jason Stoner; Paul DiGangi; Carmen Lewis
New communication tools allow organizations to take advantage of global talent and minimize location-specific risks; however, they also present new challenges. One such challenge is that the communication tools individuals are using are often not a good fit with their tasks. Unfortunately, stress is one of the negative outcomes from poorly fit communication tools. We ran two experiments to better understand stress in new online interview settings. We first found that computer-based interviewers were more stressed than interviewees. Further, interviewers that were FTF experienced less stress than did interviewers in computer-mediated interview teams. In the second experiment, we looked at the influences of interview structure and two different types of low synchronicity media on stress. Initial findings showed that interviewers performing structured and unstructured tasks had a similar amount of stress, however interviewers using email were more stressed than were interviewers using instant messaging.
Understanding Twitter's adoption and use continuance: the Synergy between Uses and Gratifications and Diffusion of Innovations BIBAFull-Text 3
  Constantinos K. Coursaris; Younghwa Yun; Jieun Sung
This study explored the explanatory power of Uses and Gratifications (UG) and the Diffusion of Innovation theory (IDT) in describing Twitter phenomenon. Effects of mobile access and perceived outcomes of using Twitter were also examined and comparison of active and inactive users revealed which needs are likely to result in Twitter's discontinuance if unmet. Online survey and data analysis with Partial Least Squares (PLS) revealed that the needs for Entertainment, Relaxation, the service's Visibility and Compatibility were strong predictors of Twitter's usage. ANOVA highlighted that the same dimensions were significantly lower among inactive "tweeters", suggesting that the same factors may be responsible for both adoption and continuance. Mobile access of Twitter was found to be a catalyst for continued use. There is a need for the combined use of UG and IDT in describing Twitter's adoption, with personal needs and the service's characteristics being the use drivers by different audiences.

2: Trust and Security

The Asymmetric Effects of Trust and Distrust: An Empirical Investigation in a Deception Detection Context BIBAFull-Text 20
  Bo Xiao; Izak Benbasat
The academic research community's interest in studying online fraud and deception has not been high. This study fills this gap by focusing on deceptive online product recommendation agents (PRAs) and empirically examining the dynamics of trust and distrust relationships in the context of detecting such a novel form of deception. The results indicate that trust and distrust are distinct and are both indispensable concepts in a deception detection context. More importantly, trust and distrust have asymmetric effects on consumers' intention to use the PRA moderated by the level of risk embedded in a particular situation. This study not only contributes to theory building in trust and distrust but also has practical implications for online vendors.
The Hegelian Inquiring System and Critical Triangulation Tools for the Internet Information Slave BIBAFull-Text 19
  Fons Wijnhoven; Lucas Meertens; Natalie den Engelse
This paper discusses informing, i.e. increasing people's understanding of reality by providing representations of this reality. The Hegelian inquiry system is used to explain the nature of informing. Understanding the Hegelian inquiry system is essential for making informed decisions where the reality can be ambiguous and where sources of bias and manipulation have to be understood for increasing the level of free-informed choice. This inquiry system metaphorically identifies information masters and slaves, and we propose critical dialectic information triangulation (CDIT) tools for information slaves (i.e. non-experts) in dialect interactions with informative systems owned by supposed information masters. The paper concludes with suggestions for further research on informative triangulation tools for the internet and management information systems.
How Explanation Adequacy of Security Policy Changes Decreases Organizational Computer Abuse BIBAFull-Text 14
  Clay Posey; Tom L. Roberts; Paul Benjamin Lowry; Becky Bennett
We use Fairness Theory to help explain why sometimes security policy sometimes backfire and increase security violations. Explanation adequacy -- a key component of Fairness Theory -- is expected to increase employees' trust in their organization. This trust should decrease internal computer abuse incidents following the implementation of security changes. The results of our analysis provide support for Fairness Theory as applied to our context of computer abuse. First, the simple act of giving employees advance notification for future information security changes positively influences employees' perceptions of organizational communication efforts. The adequacy of these explanations is also buoyed by SETA programs. Second, explanation adequacy and SETA programs work in unison to foster organizational trust. Finally, organizational trust significantly decreases internal computer abuse incidents. Our findings show how organizational communication can influence the overall effectiveness of information security changes among employees and how organizations can avoid becoming victim to their own efforts.

3: IT Environment

Modeling the Antecedents of Perceived Performance in Partially Distributed Teams BIBAFull-Text 13
  Linda Plotnick; Starr Roxanne Hiltz; Rosalie J. Ocker
Global distributed teams are increasingly common as organizations collaborate in the global economy. Partially distributed teams are often formed to gather expertise from different locations to accomplish the organizational goals. A PDT is a team in which there is at least one collocated subteam which is geographically distant from other subteams and communicates with the other subteams through electronic media. In this paper we build and test a model of the antecedents of perceived performance. The research shows that conflict and shared identity predict trust which predicts levels of perceived performance of PDTs. Surprisingly, we did not find support for the hypotheses that cultural or temporal distance predicts either conflict or shared identity. We posit reasons for this and suggest future research to further investigate the influences on perceived performance in a PDT.
Supply Chain Integration and Firm Performance: The Moderating Effects of Organizational Culture BIBAFull-Text 8
  Weiling Ke; Hefu Liu; Kwok Kee Wei
Building on multiple theoretical perspectives, we examine how organizational culture moderates the association of different dimensions of Internet-enabled Supply Chain Integration (i.e., online information sharing and operational coordination) and firm performance (i.e., operational and customer service performance). We test hypotheses using survey data from senior executives in China. Our findings reveal that an internally focused culture negatively moderates the effects of information sharing on both operational and customer service performance. In contrast, an internally focused culture positively moderates the relationships between operational coordination and firm performance. In addition, our findings indicate that an externally focused culture negatively moderates the effects of operational coordination on customer service performance. Theoretical contributions and managerial implications of the study are discussed.
IT Interruptions in Project Environments: A Taxonomy and Preliminary Performance Investigation BIBAFull-Text 1
  Shamel Addas; Alain Pinsonneault
Despite the growing emergence of information technology interruptions -- those interruptions that are mediated or induced by information technology -- little is known about their nature and their consequences on performance. This paper develops a taxonomy of information technology interruptions and presents propositions that relate distinct interruption types and subtypes to individual performance in project environments. A qualitative inquiry of product development teams is used to deductively validate the taxonomy and propositions, and to develop new insights based on an inductive analysis. The paper contributes to research by developing a conceptualization of information technology interruptions in the context of individuals working on interdependent tasks that are nested in related projects. Also, it shows how distinct types of information technology interruptions exhibit differential effects on performance that vary from positive to negative.
Note: Best paper award


The Potential of Neuroscience for Human-Computer Interaction Research BIBAFull-Text 16
  René Riedl; Adriane B. Randolph; Jan vom Brocke; Pierre-Majorique Léger; Angelika Dimoka
Due to the increased availability of both neuroscience methods and theories, Information Systems (IS) scholars have begun to investigate the potential of neuroscience for IS research. This new field of research is referred to as NeuroIS. Moreover, large technology companies (e.g., Microsoft and Philips) started research programs to evaluate the potential of neuroscience for their business. The application of neuroscientific approaches is also expected to significantly contribute to advancements in human-computer interaction (HCI) research. Against this background, a panel debate is organized to discuss the potential of neuroscience for HCI studies. The panel hosts an intellectual debate from different perspectives, both conceptually (from behaviorally-oriented research to design science research) and methodologically (from brain imaging to neurophysiological techniques), thereby outlining many facets that neuroscience offers for HCI research. The panel concludes that neuroscience has the potential to become an important reference discipline for the field of HCI in the future.

4: Users and Interactivity

Understanding Information Rating Intention Based on Ant Foraging Behavior BIBAFull-Text 21
  Lingling Xu; Jane Hwee Ling Lim
This study focuses on an understudied topic: What are the factors influencing individual intention to share their information (e.g., news) rating with others in an online community? Drawing on social foraging theory, particularly on ant information sharing behavior, we proposed that information rating intention is affected by four factors: altruistic motives, identification with the community, information quality, and knowledge self-efficacy. The model was tested in the context of news communities, using survey data from 150 subjects. Altruistic motives were found to predict intention for both positive rating and negative rating. In addition, higher positive rating intention was predicted by stronger identification with the community, while higher negative rating intention was predicted by lower information quality and higher knowledge self-efficacy. The findings advance our knowledge about information rating, and provide implications for practitioners of rating systems. The adaptation of foraging theories for information systems research is a promising future research area.
Understanding Web Site Satisfaction for Older Adults BIBAFull-Text 18
  Nicole Wagner; Khaled Hassanein; Milena Head
As older adults increasingly make use of the Internet, the study of web site usability for older adults is becoming increasingly relevant. Web site usability is concerned with both utilitarian (i.e. functional) and hedonic (i.e. pleasure-related) aspects. This study explores the impact of age on select utilitarian (mental model accuracy and performance) and hedonic (disorientation and engagement) measures of web site usability, and the subsequent impact of these utilitarian and hedonic measures on user satisfaction. An experiment was conducted with 50 younger and 47 older participants. The results suggest that age has a more pronounced impact on utilitarian constructs than hedonic ones. Specifically, older adults were less able to create an accurate mental model of the web site and in turn had poorer performance within the web site. In terms of impact on user satisfaction, the contribution of hedonic constructs was significant while the impact of utilitarian constructs was not.
Psychophysiological Measures of Cognitive Absorption BIBAFull-Text 9
  Pierre-Majorique Léger; Fred D. Davis; Julien Perret; Mary M. Dunaway
Cognitive absorption (CA) corresponds to a state of deep involvement with a software program. CA has widely been studied over the last decade in the IT literature using psychometric instruments. Measuring ongoing CA with psychometric tools requires interrupting a subject's ongoing usage behavior to self-evaluate their level of absorption. Such interruptions may alter or contaminate the very CA state the researcher us attempting to measure. To circumvent this problem, we are investigating the effectiveness of psychophysiological measures of cognitive absorption. This paper reports preliminary results from an ongoing research project by looking at the correlation between electrodermal activity (EDA) and several dimensions of the CA construct.


Antecedents of Mobile Advertising Perceptions: A Two Country Study BIBFull-Text 24
  Constantinos K. Coursaris; Jieun Sung; Sarah J. Swierenga
The Antecedents and Impacts of Social Influence in Online Recommendation Systems BIBAFull-Text 23
  YiMing Zheng; Kexin Zhao; Antonis Stylianou
An increasing number of retail websites (e.g., Amazon) and online communities (e.g., Shopping.com) have implemented Web 2.0 to provide user reviews for consumers to make purchase decisions. Current IS and marketing literatures show that user reviews can form powerful social influence on consumers. However, few studies systematically examined how social influence is developed and its impacts. To bridge the gap, we propose that review quality, review consistency and social presence impact the formation of two types of social influence: informational and value-expressive influences, which ultimately determine consumers' perceived decision quality and perceived usefulness of the system. This study will generate managerial insights on online marketing and system design in E-commerce.
Online Community Citizenship Behaviors (OCCB) and Community Sustainability: An Examination of Benefit Creating Behaviors in Online Communities BIBAFull-Text 22
  Sarah Yixin Zhang; Kar Yan Tam
Online communities now reach various aspects of people's work and life; and both practitioners and researchers have recognized their importance. However, among the tens of thousands of online communities, a considerable portion of them gradually become lifeless, with little ongoing conversation and few active members. Since online communities largely rely on members' participations to generate benefits, it is important to identify the behaviors that contribute to community sustainability.
   Specifically, the research questions are:
  • 1) Besides knowledge contribution, what are the behaviors contributing to
        online community sustainability?
  • 2) What is the nature of these behaviors? How do they benefit communities? Comparing online communities with organizations and referring to Organization Citizenship Behaviors (OCB), we conceptualize the benefiting creation behaviors as Online Community Citizenship Behaviors (OCCB), which have the following characteristics:
  • 3) Discretionary
  • 4) Beyond personal needs gratification
  • 5) Promote the effective functioning of the online community We then identify the dimensions of OCCB, viewing online communities as complicated social entities which people go to with various needs to be fulfilled.
       Previous IS research mainly focuses on people's information needs and examine knowledge sharing. Referring to social psychology studies on human needs and small group interaction analysis, we highlight that people also have social emotional needs, and argue for the importance of social emotional support on community sustainability. Behaviors offering social emotional support contribute to community relationship building, help to attract new members, and attract posts asking for social emotional support. We also examine behaviors related with community norm development and maintenance, such as recognizing other's contribution, discouraging inappropriate behaviors. These behaviors cultivate community reciprocity norm and a friendly social atmosphere. They create strong bonding among members, retain members, and encourage members to contribute.
       We also note community participants may leverage other Internet platforms, such as personal blogs, to promote the community. Specifically, members' recommendations on other platforms may generate publicity for the community and help the community to attract new users, hence we include cross platform community promotion in OCCB.
       Overall speaking, how to make online community sustainable is a question of both practical and theoretical interest. We address this question through investigating the benefit creating behaviors, i.e. OCCB. The study goes beyond knowledge contribution, and highlights behaviors related with social emotional needs gratifying, group norms forming, and group publicity. We propose that OCCB have positive influence on membership size, attracting posts seeking knowledge and social support, and hence make the community more influential and sustainable in the topical area; and we suggest ways to help community develop sustainably.
  • Virtual World First Impressions: Can Individuals Make Accurate Personality Judgments of Others Based on Others' Avatars? BIBAFull-Text 17
      Christopher L. Scott
    Despite reports suggesting that participation in Second Life -- for both social and economic activities -- has been declining, there have also been several recent reports suggesting that while the hype over Second Life such as popular press accounts and appearances on CSI New York has declined, economic activity is continuing to grow (Rosenwald, 2010), and more and more companies are choosing Second Life as a meeting and collaboration platform (Hu 2010). Considering the usefulness of Second Life as a platform to conduct meetings, training, and even education, several HCI-related questions become relevant, especially in the more social aspects of virtual world activity.
       Companies such as IBM, Cisco (Pattison, 2008), and law firms such as Jones Walker (Hu, 2010) have been using Second Life as an online meeting platform. It may be that the people participating in the meetings know each other in real life; however, meeting participants are likely to be interacting with others that they don't know. In such a situation, what is the process by which an individual makes judgments about the others in the meeting that they don't know? In real life, people make judgments of others' personalities that they come in contact with surprising speed. Absent any other information, first impressions can be made in as few as 100 milliseconds (Willis & Todorov, 2006). While more time observing, more interaction with, and more experience with the target individual can improve the judges' accuracy regarding the qualities of the target individual, the question that drives this research remains, especially in a virtual world context where social presence is lower than in real life: Can individuals make accurate personality judgments of others in a "first impression" encounter in Second Life? Another compelling question arises if, in fact, people are not able to make accurate personality judgments from such a first impression. That is, if individuals are unable to make accurate judgments, do the avatars that individuals use in Second Life provide a consistent "message" to others in world? In other words, do judges make consistent judgments of an avatars personality, regardless of the judgments' accuracy?
       This research begins to examine how individuals make judgments of others' personalities when presented with the other's avatar in Second Life. This poster presents the preliminary work in this research program. The full study will be composed of three stages, involving collecting target individuals' Big 5 personality profiles, their avatars from Second Life, and recruiting a sample of judges to make judgments of the target individuals' avatars.
       Potential contributions include understanding the mechanism(s) that influence how people make personality judgments of others in immersive virtual world settings to provide a valuable theoretical foundation for examining how people make judgments in other online settings. A potential contribution to practice is that understanding how judges perceive the personalities of others in virtual worlds can provide guidance for virtual team members, managers, and others who wish to project a particular profile in a virtual world setting. Furthermore, understanding how judges inaccurately perceive others' personalities in virtual world will help judges to adjust their initial judgments of others based on the others' avatars.
    Increasing User Motivation to be Involved in IS implementation through Justice and Trust: The case of a Knowledge Management System BIBAFull-Text 15
      Iris Reychav; David Gefen
    Although it is well known that users benefit from being involved in the implementation of information systems, it is an open question how trust and justice interact to achieve this in cases where the users have no say about the new IS. To our knowledge, this study is the first to quantitatively examine the relationships between perceptions of justice, trust and user motivation in the context of a knowledge management system (KMS). Specifically, we studied the impact of justice and trust in a KMS recently implemented at all 78 branches of The National Insurance Institute of Israel (TNIII). The KMS encompasses all aspects of TNIII activity, and enables fast, reliable and secure communication between TNIII employees and the public they serve.
       The sample consisted of 300 full time employees (response rate 62.6%). The respondents were randomly selected as potential survey respondents from 22 branches of TNIII. The researchers collected data over a four month period, traveling country-wide between the various branches. It was hypothesized that KMS users would more motivated to be involved when they feel they will receive their share of benefits from the KMS (distributive justice), are treated with fairness both formally and informally (procedural and interactional justice respectively), and when they are given enough information to make their involvement meaningful (informational justice).
       The findings from 190 completed questionnaires show that interactional justice affects motivation. Distributive justice increased trust, and lack informational justice decreased trust. However, contrary to predictions, neither procedural justice nor interactional justice significantly affected trust. Trust affected motivation to be involved. Overall, our study provides a starting point for a better understanding of how perceptions of justice and trust in the vendor of the KMS during the implementation process affect user motivation. The results show that some aspects of justice build trust while others build motivation. More specifically, trust in the vendor develops through distributive justice and informational justice as applied by the organization to the users. By identifying the rules individuals use to evaluate organization and supervisor fairness, managers can better grasp employees' justice perceptions and indirectly influence important organizational outcomes, including motivation regarding new KMS for leveraging organizational advantage. The perception of fairness is crucial in many organizational settings and should be considered in the context of IS implementation.
    The Factors Influencing Online Behaviors in Experiential Environments BIBAFull-Text 11
      Jessie Pallud
    While most research on website has focused on functional tasks, the Internet offers many leisure as well as experiential opportunities. Because of the evolution of the society towards an experience economy, analyzing the role of technologies in experiential contexts makes sense. User experience (UX) refers to research that "goes beyond the purely cognitive and task-oriented perspective" that is generally assumed when studying information systems (Hassenzahl and Tractinsky 2006, p. 92).
       This research aims at identifying the variables that play a role and influence online behaviors in a specific experiential environment, namely museum website. In fact, museums are among the most valued cultural institutions in the world and their attendance has been growing since the end of the 80's. Museum attendance generates the highest participation rates, just after cinema, reading and sports (Schuster 2007).
       In order to assess website design, we rely on the conceptualization of usability developed by Agarwal and Venkatesh (2002) and adapted from Microsoft Usability Guidelines. However, our conceptualization of website usability for museums takes the position that aesthetics is missing from MUG scales.
       Relying on the literature on experience, we propose a research model that was tested by means of a free simulation experiment (Fromkin and Streufert 1976). Two museum websites were selected for the free simulations: the website of the Quai Branly Museum (France), and the other interface was the Atlanta History Center (USA). The sample of this study consisted of 230 college students from two different countries.
       The results of the free simulation experiments indicate that 1) aesthetics is the most important design criteria for experiential interfaces and 2) that website design influences intentions to visit a physical place. Subjective norms and facilitating conditions appear to be two additional predictors of intentions to visit the museum. But national culture plays a minor role in our research model.
    Seller Trust in C2C Marketplaces: Who do you Trust? BIBAFull-Text 7
      Martina Greiner
    Transactions in online C2C marketplaces are characterized by uncertainty, information asymmetry, and anonymity, thus increasing the risk of seller opportunism. IS research has established trust between marketplace participants as a crucial element for buyers and sellers to transact online. The objective of this research-in-progress is to better understand what different mechanisms (e.g., e-image of a seller, feedback mechanisms, structural assurances, trust in the community of sellers, or intermediary trust) influence a particular purchase decision in a C2C marketplace exchange and why and how a buyer chooses to transact with a particular seller. Although extensive research has been done on reputation systems, only little research has attempted to get a comprehensive picture of trust in the single seller as well as its relationship with trust in the community of sellers and trust in the intermediary.
       This study focuses on the buyer's trust in an individual seller of an online transaction in a C2C marketplace. Specifically, we are interested in the following questions:
  • 1. What is the relationship between trust in the individual seller, trust in
        the community of sellers, and trust in the intermediary? In particular, how
        does trust in the intermediary and trust in the community of sellers
        influence a particular purchase decision of a buyer?
  • 2. What are possible antecedents to trust in an individual seller? The research model relies on the Theory of Reasoned Action (TRA). TRA specifies that trust compromises beliefs, attitudes, and intentions which will lead to actual behavior. External factors influence attitudes, intentions, and behaviors through beliefs. The study develops hypotheses about the relationship between external factors, trust in the individual seller, trust in the community of sellers, trust in the intermediary, and actual transaction behavior. The proposed research method is a survey that allows to investigate a past purchase decision under uncertainty and risk taking. The targeted research setting is a P2P lending marketplace. The advantages of this research setting are (1) sellers can show their trustworthiness through several means (e.g., listing description, financial background, social capital), and (2) active communities of sellers and buyers allow to study the relationship between trust in the individual seller and trust in the community of sellers.
       This research makes several important contributions to the trust in C2C marketplace literature. First, we explicitly differentiate between three different trust components that are important in a buyer's purchasing decision: trust in the individual seller, trust in the community sellers, and and trust in the intermediary. Second, we develop hypotheses to identify the relationships between the three trust components. Finally, we discuss and propose several different antecedents to a buyer's trust in an individual seller. Antecedents to trust in the individual seller have, beside extensive research in feedback and rating mechanisms, received only little attention in the literature. However, the e-image of an individual seller is likely to be very important in a purchasing decision and need to be further investigated. This research will be a first step into this direction by focusing on the trust in the individual seller and trying to answer the question why a buyer purchases from one seller and not another.
  • Designing Touchless Gesture-Based Interfaces for Human Computer Interaction: Insights from co-verbal gestures BIBAFull-Text 6
      Sukeshini A. Grandhi; Gina Joue; Irene Mittelberg; Matthias Jarke
    Gesture-based interfaces are seen as effective means of enabling intuitive and natural means of interaction with technology. However, these interfaces can be effective and intuitive only if anchored in a deep understanding of how humans use gestures to communicate. Over the past three decades, anthropologists, psychologist, linguists and semioticians have proposed various approaches to the empirical study of human gestures. We present here our preliminary ideas to identify and gather the common characteristics of "naturalness" and "intuitiveness" in touchless gesture production through empirical studies of interpersonal communication.
    CIO Perspectives on Their Changing Responsibilities with Outsourcing BIBAFull-Text 4
      David Gefen; Arik Ragowsky; Paul Licker; Myles Stern
    This paper summarizes a set of CIO roundtable discussions. IS outsourcing has become an imperative because of changing user perceptions about what IT can deliver and users' own decision power in the process. The process of outsourcing is part of a major shift in the role of CIOs towards being a business integrator rather than a service provider.
    An Exploratory Study on the Impact of Advertising Intrusiveness on Consumers' Perceptions of Health Information Found on Websites BIBAFull-Text 2
      Michael Bliemel; Matthew Ramsay; Hesham Allam
    This exploratory research quantitatively tested the impact of inline advertisements in health websites on consumers' perceptions of trust, satisfaction, and adoption intention of health advice, by manipulating advertisements in a mock website for varying degrees advertising intrusiveness.